WHO IS ATTENDING SALON X 2020?
The invited attendees are locally based and a pre-vetted HNWIs (high net-worth individuals) or UHNWIs (ultra high net-worth individuals), each with a guaranteed minimum net-worth of 25-50m US$ and an interest in luxury travel and lifestyle brands. The event is strictly by invitation only and not open to the public, no admission tickets are available for sale.
Accumulated Demographics (all three editions of Salon X 2020):
Number:120 HNW & UHNW Guests per Edition
Age Group: 30 - 55 years old
Minimum net-worth: At least 25m US$ investable assets per guest; min net-worth per guest at the VIP Dinner is 50m US$
Invitation pools: Nala Swiss Private Network, Locally based Private Banks, Wealth Management Firms & Family Offices
Average spend per holiday: 50,000 US$
Origin (breakdown per Edition)
Salon X in Miami / Origin of locally based HNW guests is 80% USA, 10% Caribbean, 10% South America
Salon X in London / Origin of locally based HNW guests is 60% UK, 15% West African, 15 % Middle East, 10% Asian
Salon X in Cape Town / Origin of locally based HNW guests is 60% South Africa, 20% West African, 10% Asian, 10% Russian
Established Business Magnates & Experienced Luxury Travellers: looking back on a successful career in building their own enterprises over multiple years or even decades, they value unique brands and money can't buy experiences'.
New Money & Luxury Travellers: having earned their riches within a comparatively short period of time, they are still eager to understand what it means to be associated with money. Brands and a luxurious lifestyle help them to attain the desired sense of self, of individualism, as well as accomplishment and ‘having made it’.
*All data are based on previous Nala Swiss Events and the Nala Swiss Network Database 2009 - 2019