Salon X is a disruptive, new B2C Exhibition Format where the finest brands in Luxury Tourism & Lifestyle connect with ultra-high net-worth (UHNWI) travellers.




Direct relationships between luxury brands and their elite clients are becoming more and more important.

Ultra high net-worth travellers are loyal, they spend a lot on travel and they recommend your product to their peers and social network through word of mouth - they nearly become your secret ambassadors and are actually the most important contacts for your business.

For elite travellers, it is at the same time essential to have a personal contact at their favourite travel destination as it is the key for a trusted and personalised experience.

At Salon X we connect both audiences through an innovative, new and private B2C event platform.

Salon X creates emotions and indulgence, associate with unique experiences and unforgettable moments in order to create a lasting impression. This is laying the critical ground for a fruitful business relationship — trust.

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Our History

Founded in 2009, Nala Swiss is a leader in Luxury Marketing and Event management.

Nala Swiss connects international Luxury Brands, Private Banks and Philanthropic Organisations with UHNWI (ultra high net-worth individuals), family offices and luxury consumers through private events, pop-up exhibitions and meaningful experiences. 

Our private network of high & ultra high net-worth individuals (UHNWI) provides insightful data and analytics about their spending patterns, consumer behaviours, priorities and interests. Based on that knowledge we connect the right brands and organisations with the right UHNW target audience.

In what has become a multibillion-dollar business, Nala Swiss is a leader in luxury marketing, management and research. Our work focuses on visible and measurable results with the aim of creating long-term sustainability through tailored solutions designed to adapt to market evolution and to succeed in the most dynamic growth regions with a special focus on Africa.

More information on www.nalaswiss.com

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